How to Create & Fund a Performance Campaign on Kpugi

1. The Verified Performance Advertising Model

Traditional influencer marketing often requires paying expensive talent fees upfront with zero guarantee of results. Kpugi turns this model on its head:

• You Only Pay for Verified Views: Your budget is only charged when creators distribute your content and deliver real, verified views.
• You Provide the Creative: You supply the ready-to-post video, promotional graphic, or caption. Creators amplify your content to their audiences across social platforms.
• Guaranteed Budget Cap: Campaigns automatically pause the instant total delivered views reach your budget. You are never billed for runaway views.

2. Step-by-Step: Setting Up Your Campaign

1. Navigate to Create Campaign on your Advertiser Dashboard.
2. Campaign Title & Description: Give your campaign a clear, recognizable name and a brief overview of your product or service.
3. Select Target Social Channels: Choose where you want your content distributed—TikTok, Instagram Reels, YouTube Shorts, X (Twitter), or Facebook.
4. Select Your Creative Format:
   • Video: Upload a pre-made vertical video (9:16 aspect ratio).
   • Image / Flyer: Upload a high-resolution promotional graphic.
   • Promotional Copy / Text: Provide structured marketing text and required links.
5. Set Your CPM Rate: Choose the rate you wish to pay per 1,000 verified views (starting from our floor of N2,000 CPM). Recommended rates (N2,500, N3,500, N5,000+) attract top-tier creators faster.
6. Set Your Total Budget: Minimum campaign budget is N10,000.

3. Funding Your Campaign Budget

To guarantee creators that funds are available when they deliver views, campaign budgets are pre-funded prior to launch:

• Card or Bank Transfer: Instant checkout via our secure payment processor (Paystack) using debit/credit cards (Mastercard, Visa, Verve) or instant bank transfers.
• Brand Wallet: Pre-fund your corporate balance under Brand Wallet (/b/wallet) to launch campaigns instantly with a single click.
• Corporate Wire / Invoicing: Direct bank invoicing is available for enterprise campaigns of N1,000,000 and above.

4. Featured Campaign Boost (Optional)

If you need your campaign completed rapidly, you can add a Featured Placement (N2,500 flat fee). This pins your campaign at the top of the Creator feed and sends priority notifications to verified creators.